PERSUASIVE
PUBLIC
RELATIONS
PUBLIC RELATIONS
Whether it's ballot initiatives, public relations, or association consulting, we've helped clients win in all three areas. Much like general consulting, issue advocacy demands high-level strategy. We help create the strategic roadmap and ensure the program is implemented successfully.
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COMEBACK VICTORY
Vote No Muskogee issue advocacy
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400% GROWTH
Oil & Gas Workers Assoc. paid memberships
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FASTEST TURNAROUND
Rapid response turnaround time
"When we handed the reigns over to Tomahawk, it was like a lightning bolt of momentum that shifted the race from trailing to winning by 70 percent."
—John Tyler Hammonds, Organizer of Vote No Muskogee
FROM LOSING TO WINNING BY 70% IN 45 DAYS
- VOTE NO MUSKOGEE
VOTE NO MUSKOGEE
Changing the form of municipal government can have dramatic effects on city policy. In Muskogee's case, this ballot issue would have opened the door to corruption and abuse. This was an educational ad, condensed into TV-ready spots, helping define the narrative.
TURNING THE TIDE
Organizers of Vote No Muskogee engaged our team 45 days before the election. We believed in their cause and quickly got to work building a comprehensive strategy to reach voters by radio, television, mail, and a targeted ground game blitz. With no room for failure, the team focused on swift implementation.
MAY PRELIMINARY POLLING
JUNE ELECTION RESULTS
In 45 days, we gained control of the narrative, reversed public opinion, identified thousands of supporters & drove the turnout.
ASSOCIATION BRANDING THAT LED TO A MEMBERSHIP BOOM
- OIL AND GAS WORKERS ASSOCIATION
BRANDING
We helped create a newly branded website with an emphasis not only on the oil & gas worker, but more so the American worker. Elevating the identity of the organization allowed us to create a "bigger tent" united behind American workers and our nation's industries.
CALL TO ACTION
We built the functional framework of the website to gravitate the viewer towards membership call-to-actions. Corporate, annual, and monthly memberships with exclusive benefits for each membership level. We knew oil & gas workers supported OGWA, but converting them from supporters to paid members was key.
THE RESULT
After the brand-building program was completed, paid memberships had increased by over 400% from the previous 90 days. We're proud to represent the Oil & Gas Workers Association and believe in their mission to give American oil & gas workers a prosperous future.
Paid memberships skyrocketed, giving OGWA more ammo to help oil & gas workers.
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